Audience Profile

Audience profile for:

'The Woman in Black':

Studio / Production: 

Momentum Pictures and Hammer Film Productions

Director:

James Watkins

Writer:

Jane Goldman (based on Susan Hills novel)

Stars:

Daniel Radcliffe

Certificate:

12A

Target audience details:

Ages groups:

12-24, secondary market as 25-35

Gender:

Male and Female

Demographics:

Students from E and younger people from C1, also B.

Psychographics:

Mainstreamers, Explorers and Strugglers  

Uses and Gratifications:

Entertainment and Social Interaction

Why this audience:

Although this film is set in the past and therefore the content is not very modern, this still appeals and could argue that this makes it appeal more to younger people such as students from demographic E. It is targeted to a younger audience due to the content as it is a ghost story containing 'jump scares' which appeals to a younger audience. The fact that it stars Daniel Radcliffe appeals to a younger audience as they will have seen him in the 'Harry Potter' films and would like to see him in other films too. As the film has been made from a play and a book, people from demographics C1 who are aged roughly 25-35 may be interested in this. Demographic B may have read the book or seen the play and may be interested in seeing the film too. As this is a 'Hammer' horror film which is a renowned British film studios who made many popular horror films such as 'The Mummy' (1959) in the 50's, 60's and 70's. People in this demographic may also have read the book or seen the play and may be interested in experiencing a cinematic version.The film would appeal to mainstreams as it is a film that many people of a young age will see, explorers as it is a new film and the first film Daniel Radcliffe has been in since the 'Harry Potter' films and finally it would appeal strugglers as it is something different to their lives and therefore would like to watch it as is separates them from what they know.